January 11, 2010

10 Microblogging tools for the Enterprise

Microblogging is often referred to as Twitter for Corporations as there are many similarities and they are undoubtedly inspired by Twitter. This type of tool is good to share ideas, questions, answers and status updates. They are also good for communication, knowledge sharing and finding expertise. Most of them are aimed for use between co-workers but some others your company’s community of customers, partners and others on the Internet.

It is all based around short messages, although generally not the 140 characters we know from Twitter. You can follow people or tags and keywords. In a web browser, through desktop applications, smartphone clients or optimized mobile websites. You can generally create private or public groups so you can start conversations and share knowledge in groups. Share links, files, photo’s and videos, often supported by a bookmarklet that makes sharing quick and easy.

Communote is a typical microblogging solution designed for the enterprise with all the standard features you like sharing messages, hyperlinks and files. It does not seem to have any features to make it stand out.

Hashwork helps you connect and share Twitter-style with your co-workers and your company’s community of customers, partners and others on the internet. Hashwork shares your tweets with your company’s community, and lets you attach files, images, and more text to your posts on Twitter.

Present.ly is a typical microblogging solution with all the standard features. What stands out is their Twitter compatible API, which allows you to use tool built for Twitter to access the system, and its native support for iPhone, Android, Blackberry and Windows Mobile.

Sharetronix is the Open Source version of Blogtronix, a multimedia microblogging platform. It helps people in a community, company, or group to exchange short messages over the Web. The licensed version has more features.

Socialcast offers all the standard features and in addition allows you to flag messages for follow up, a google gadget so you can follow the stream from you gmail and a suite of analytics that provides measurable insight into the people, connections, and information-sharing occurring in your Socialcast community.

Socialtext signals does not offer a lot of feature information on the website and it seems rather stale. However if you use Socialtext’s enterprise collaboration platform the choice for Socialtext Signals may be a no-brainer due to its native integration. Otherwise there are better options.

StatusNet is the open source micro messaging platform that helps you share and connect in real-time within your own domain. With StatusNet you can encourage collaboration, build and engage your community, and be in command of your brand.

Yammer is a standard microblogging site with little extra features. You can attach a file to your message which is displayed nicely as thumbnail and can be viewed without downloading. The main distinctive feature is an organization chart.

Yoolinkpro is a mix between social networking and bookmarking and focussed around sharing web content rather than microblogging itself. It is still placed in this category as the functionality is very similar. It stands out through it’s modern user interface.

Wordpress with P2 theme, which transforms the popular blogging platform into a microblog platform. It is completely different from the other options but and to the nature of the platform it can be tailored to your needs.

With regard to the last option there are many more. If you want full flexibility you can also find microblogging modules for popular open source CMS systems like Drupal and Joomla.

Watch the videos of these tools on the YouTube Microblogging playlist.

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6 comments

  1. Very helpful list and thank you for mentioning the Presently enterprise microblogging platform.

    I encourage you and your readers to let us know your thoughts on Presently. We answer every email we receive and love feedback.

    Cheers,

    Jonathan Nelson Presently Product Manager Intridea, Inc. http://www.intridea.com

    Twitter: @presently @jonathannelson

  2. Abby Shaw says:

    Thanks very much for this professional consolidation of scattered material. We are taking first steps in this area and I am focusing this week on how to use this move to build a “message” infrastructure that can serve the immediate business need but also provide a paid-for infrastructure to serve the more specific (and actually more business-influencing) micro-scenarios. We also need to use a secure messaging infrastructure for regulatory reasons, etc. etc. Any vendors or integrators reading this comment are invited to contact me via @abbyshaw. Thanks,

  3. Missed the best one that should have been on your list:

    Blogtronix Micro, free for up to 100 users, and $1 per user per month, and the open-source Sharetronix version (free) of Blogtronix Micro, which can be downloaded and easily installed on a enterprise server or company server in less than 5 minutes.

    http://www.youtube.com/watch?v=xtp73jb-NDs

    We found these to be the best and most stable microblogging tools for our client’s needs. After researching numerous microblogging tools for the past 5 months, and testing them all, I feel that Blogtronix and Sharetronix Micro (open-source) should be mentioned, as it is one of the most serious contenders for enterprise microblogging at win-win benefits.

    Randy McCallum Founder CEO ChamberVoice.com

  4. @randy Sharetronix is on the list :)

  5. Subbu says:

    Sharetronix is the best among opensource, I just gave it a try and found it amazing. It also comes with a mobile theme by default with upload image/any file via mobile facility and I added a tweak for mobile redirection now it is a complete opensource microblogging solution. check out Sharetronix @ http://blab.in thru computer/mobile

  6. Martijn says:

    Actually I like Socialcast and Yoolink pro more. You may want to give them a try. Big pro for Socialcast (which is also free) is the native iPhone app. Mobile web versions do not really work all that well.

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